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“Now you don’t have to miss ‘Kojak’ because you’re watching ‘Columbo’ (or vice versa),” crowed 1976 Sony Betamax ad copy that drew millions of people to buy a revolutionary new device called the videocassette recorder (VCR).

While its initial pull was home video recording, most VCR users didn’t know how the set the clocks on their decks and so couldn’t record a thing. The flashing “12:00” on the VCR became a national punchline. It was clear that Americans wanted VCRs so that they could rent and watch prerecorded movies, not record programs.

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