Trials of the new product were launched in the 1950s at Indiana University (IU), in Bloomington. There, a dentist instructed children to brush their teeth — in whichever way they normally did — with a new kind of paste. After six months, the kids came back for a checkup. These local children were not just dental patients, they were participants in one of the biggest clinical trials ever run on toothpaste. The main investigator in this endeavor was Dr. Joseph Muhler, a dentist and assistant professor in the university’s chemistry department.
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YearAdded:
Image Credit: Procter & GambleImage Caption: A technician checks Crest’s tooth cleaning ability using a microscope and ultraviolet light.
2024
Innovations
Trials of the new product were launched in the 1950s at Indiana University (IU), in Bloomington. There, a dentist instructed children to brush their teeth — in whichever way they normally did — with a new kind of paste. After six months, the kids came back for a checkup. These local children…
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